משמע אנחנו מעוניינים שגוגל (ושאר מנועי החיפוש) יוכל לסרוק את האתר בקלות ובאופן מלא.
בניית קישורים ואזכורים המחזקים את הנכסים החיוביים על חשבון אלו השליליים.
לעמוד אחד בנושא חולצות תהיה תחרות קשה מאוד עם אתרים שלמים העוסקים באותו תחום (אלא אם כן מדובר באתר ותיק וסמכותי מאוד). זה לא בלתי אפשרי, אבל יש לקחת זאת בחשבון מראש.
הכי טוב יהיה להכניס שם את הביטוי פעם אחת, ולהוסיף עוד שתיים-שלוש מילים נרדפות. לא יותר מזה.
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